Holloway, 34, first did the point-down against Ricardo Lamas in 2016, while he repeated it against Dustin Poirier last year in becoming the first fighter to defend the BMF title.
In every fight Holloway has initiated the point-down, he has been up on the judges’ scorecards and closing in on a win, meaning he has given opponents one final opportunity to steal victory.
“My coaches aren’t a fan of it, they want me to circle away, stay away and be smart for the 10 seconds,” said Holloway.
“But they come up with great game plans and we execute it to that point. So let me have my 10 seconds of fun, you know. If I’m on the wrong end, then so be it.”
Fans imitate the gesture during meet-and-greets with Holloway, while fellow fighters have also copied it during bouts.
Charles Oliveira, who faces Holloway for the BMF title at UFC 326 in Las Vegas on Saturday, has even been filmed training for the edge-of-your-seat exchange which follows the point-down.
Holloway has created a set of rules for any fighter, including Oliveira, planning to initiate the point-down.
“If you’re winning the fight, you are the person who can call the 10 seconds. And then when you call the 10 seconds, you cannot step back, or shoot or clinch,” said Holloway.
“The other guy, if he obliges and then shoots or clinches, whatever, because he’s on the losing side already.”