World Cup hydration breaks: Ads worth $250m in USA alone, so are they here to stay?By tksportJune 19, 2026 “Amercians have been used to in-play ads for 40, 50 years, so culturally this fits right in,” says Rob di Gisi, lecturer in sport management at…
World Cup 2026: What players, coaches and fans think of hydration breaksBy tksportJune 18, 2026 This was not the first game where boos have been at the hydration break, and the wave of dislike for them among fans appears to be…
